Looking at Magazine Terminology

Terminology

In order to produce a professional looking college magazine, i will need to be able to analyse all the different features of a music magazine and apply the terminology when analysing the magazine. A range of features can be identified when looking at the front page and contents page. These features make the magazine more appealing to the target audience’s eye. As well as this, if the magazines main image features a band or artist in which readers find interesting or their favourite, they are more likely to buy it e.g. if I seen Arctic Monkeys as the main image of the magazine, I would buy it as they are my favourite band and it intrigues me to read about them.

1. Mast head- Name of the magazine, usually located at the top of the front cover
2. Buzz words- Words such as Wow, Exclusive and Free
3. Caption- Description of an image, usually located underneath the image
4. Copy- The main text
5. Anchorage text- The way in which text helps to pin down the meaning of a picture and vice versa
6. Strap line-  A memorable phrase that is recognisable to a brand 
7. Sell lines- text of the cover that helps to sell the magazine to the audience 
8. House styles- A Magazines distinctive design that distinguishes ait form it competitors 
9. Headline- The introductory paragraph of an article usually written in bold or capitals 
10. Drop capital- Really big letter which start off an article 
11. Puffs- Colourful boxes promoting features inside the magazine
12. Pugs-  Placed at the top left and right hand corners of the paper and are known as the ears of the page. The price of the paper, the logo or a promotion are often positioned there. 
13. Banner- Text which stands out because its on a coloured background