Audience Research Methods

Types of Research

Research is the main source for when making a music magazine and getting readers opinions is the foundation of your magazine. Research lets us discover what people find the most interesting and different types of research distinguish it.

Quantitative Research: Quantitive research is the type of research which is used to get results from a primary source. We can use quantitative research to get the views and thoughts of people so we can guide the product in the right direction. In order to do this, we must get a vast majority of people to take part in surveys and questionnaires to get a range of results which go toward the specific goal.

Qualitative Research: Qualitative research is the type of research in which more open questions are asked to get a bigger understanding and better results. This type of research helps us get understanding of the thoughts and feelings of the audience. Examples of qualitative research is usually done through individual interviews or group discussions.

Data Collected

Primary Research: This type of research is research you taken yourself, involving getting information right from the source. This can be from interviews or questionnaires and is reliable as it is fresh information. However, it takes time and more money is involved. 

Secondary Research: Secondary research is research which has been collected from the past or from other sources. This helps contribute to your own work. Information such as this can be out dated as it is not your own research so it makes it a risk for it to be used as it maybe in use of some one else's research, or maybe copyrighted by someone and this could lead to problems.